The first teaser trailer for Skyfall

(via 007.com)

Sony released the first teaser trailer for Skyfall today and it looks amazing. After months of behind the scene looks and set visits we’re finally seeing what it was all about and yet at the end of the 90 second trailer we’re left without any clue of what it was about. Awesome! The teaser does exactly what it promised, it teased the hell out of us. It whet our appetites and let us ponder the fate of Bond. We don’t even see Javier Bardem, the reported baddie of the 23rd Bond film. And what is Ralph Fiennes‘ role?

I hope Skyfall doesn’t follow the recent trend set by the likes of The Avengers  and release clip after clip after clip. I like my movies to weave their intricate thread before my eyes in a cinema not in 3 minute clips spread weeks apart and out of order.

[youtube:http://youtu.be/24mTIE4D9JM%5D

 

Here’s the official synopsis (via Collider):

“Daniel Craig is back as James Bond 007 in Skyfall, the 23rd adventure in the longest-running film franchise of all time.  In Skyfall, Bond’s loyalty to M (Judi Dench) is tested as her past comes back to haunt her.  As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost.”

Skyfall is directed by Sam Mendes and stars Daniel Craig, Bérénice Marlohe, Judi Dench, Naomie Harris, Ben Whishaw, Helen McCroy, Albert Finney, Javier Bardem and Ralph Fiennes.

In theaters on November 19.

The Amazing Spiderman super preview

Much like Marvel released clip after clip after clip of their tentpole superhero flick The Avengers you can be sure Sony will be doing something similar with The Amazing Spiderman. The super preview (which actually only holds about 90 seconds of new footage and two and a half minutes of a previously released trailer) aired during last night’s America’s Got Talent.

 

[youtube:http://youtu.be/16AwVWvjQhY%5D

 

Sony has sandwiched its tentpole offering for the summer between two titans and as talk about The Avengers begins to die down (but not fast enough for Sony I’d imagine as the movie continues to soar at the box office and the interverse is a twitter with talk about sequels, the two secret movies Marvel has planned and the big baddie that turns up during the end credits) the studio will hope to quickly create buzz about Spidie before the July 3 release. They’ll have to move fast if they want to capitalize on the two weekends they have to themselves at the box office before The Dark Knight Rises opens in theaters.

The Amazing Spiderman viral campaign

(via Scriptflags.com)

In the age of social media it seems common practice now for studios to organise quasi-grassroot viral campaigns around their tentpole offerings. We saw it with The Dark Knight Rises last month. Batman related graffiti popped up around the world and citizens who located, photographed and uploaded them to twitter were rewarded with a single frame of the new trailer.

Last week saw The Amazing Spiderman join in on the fun. Using the handle @ScaleSeeker someone’s been tweeting clues that put people on the trail of The Lizard a.k.a Dr Curt Conners (Rhys Ifans). People are encouraged to post pics of what they find to twitter using the #Lizardtrail or email them to scaleseeker@gmail.com. 

New trailer for The Amazing Spiderman

[youtube:http://youtu.be/atCfTRMyjGU%5D

 

The Amazing Spiderman is certainly going to be an action packed first chapter in Sony’s reboot of the franchise. It seems that while Sam Raimi’s first installment dwelled on Peter’s loss of his guardian uncle Ben Marc Webb will focus on Peter’s daddy issues. With Martin Sheen playing Uncle Ben I wouldn’t want to get rid of him just yet.

Andrew Garfield’s Peter Parker seems more adept with the ladies, at least in the trailer and with Gwen that is. Which leaves the question will Emma Stone (Gwen Stacy) be around for the next installment? We’ll have to wait till July 3rd to find out.

Meanwhile, Walt Disney Co., the parent company of Marvel Studios, will co-produce Iron Man 3 with Beijing-based DMG Entertainment. The company has previously co-produced Looper the science fiction thriller with a novel premise due to be released on September 28th. In addition to investing in the film the company will handle the co-production process in China and distribute the film in the country. Filming in China will begin in late summer.

With Iron Man 3 using locations in China it brings to question whether the villain Ben Kingsley will portray will in fact be The Mandarin. Reports have persuaded audiences that it will not but that does not stop a loose connection to be made to the villain perhaps in flashback or off screen.

Iron Man 3 hits theatres on May 3, 2013.